When you launch a marketing campaign and get no result, you might be frustrated or disappointed. In fact, you could consider using some other perspectives to analyze the failure of your business. In many cases, people would blame for the...

Product recalls are becoming more commonplace. According to research company Navigator Customer Management, the number of alerts in the UK rose by 125 per cent between 2004 and 2007. Product recalls can be a logistical nightmare you as a...